Android and iOS: Market Share Comparison

By: Bradley White | Published: December 22, 2017
It’s clear that the world of mobile development is now a two horse race – and has been for some time – with the the majority of the market share worldwide being split between Android and iOS. Of course it wasn’t always this way, once upon a time Blackberry commanded a higher market share than Android but has since dropped to less than 1%. Meanwhile, Windows mobile, the only other potential competitor, never really took off in the first place. As of May 2017, the combined market share of Android and iOS in the UK is 96.15%. This should make it obvious enough that if you’re wanting to develop an app then iOS and Android are your only sensible choices.

Android and iOS Market Share

Doing a bit of research online is likely to lead to graphs and statistics like the one below:   Graph Showing Global Android and iOS Market Share   Looks like Android is the by far the most successful right? Well, not exactly. The important thing to note here is that these are sales figures, so while they show the number of units sold they don’t necessarily represent the percentage of people actually using Android and iOS. Ideally, we’d want to be seeing the activity figures to see which operating system is truly more popular, this may well show that iOS has a larger percentage of users than commonly thought. It’s also worth noting that this graph is displaying the market share for smartphones, so this isn’t including iPads and iPods running iOS. For example, the graph below shows the market share of the different mobile operating systems in the UK taking tablets into account as well as smartphones. The other thing to consider is that mobile OS preference can vary from country to country, so if you’re wanting to develop an app, the geographical location of your audience may well inform your choice of operating system.   Chart of Android vs iOS Market Share in the UK  

iOS vs Android

More than likely, if you’re wanting to develop an app then you’re going to need to come to a decision over which OS to focus on. Of course you don’t have to develop a native app and you can go down the cross-platform route instead, although this comes with a host of potential problems and you will likely have to make some sacrifices for the app to work on both platforms. At BMDI we are native development specialists with experience in both iOS and Android development. If you want to explore the options for developing an app, either for Android or iOS, get in touch today and find out what we can do for you and your business.